The Gulf Between the Generations (Blast from the Past: February 2012)

Here’s a post I originally wrote in 2012. Given how most political commentary tends to lose relevance over time, it’s remarkable when something from the past is even more relevant now than when it was written.

Not that this post is overly political: more just a series of observations, including some red flags that, at the time, were still on the distant horizon. In recent months, those flags have drawn much closer.

Such a crazy world we live in. Stay safe, and thanks for reading.


I just watched a fascinating interview with a 1960s White House intern who claimed to have an eighteen month affair with President John F. Kennedy. But the most interesting thing wasn’t the affair itself, but the way the President’s staff, the “fourth branch” of government (AKA the media), and the entire general public of 1960s America seemed more intent on keeping the secret than on facing the truth about JFK’s many affairs.

It seems that my parents’ generation had so much trust in their government that nobody would even raise the question—that to raise doubts about the integrity of the man who held the highest office in this country would itself be unconscionable. Rather than face the facts, the American public seemed unwilling to do anything that would shatter the gilded image of the man who led the free world. And that, quite frankly, is a mindset that I simply cannot understand.

In contrast, my own generation has very little trust in our government. We’ve been raised in an age of ambiguity, where the enemy doesn’t wear a uniform or pledge allegiance to a flag, but live quietly among us, until they strap a bomb to their bodies or turn a commercial airplane into a weapon of terror. Or at least, that’s the excuse our government gives us for an increasingly invasive security regime that infringes on our basic liberties, enables the military to hold us in detention indefinitely, and sends our soldiers overseas to fight increasingly senseless wars to “liberate” the people of oil-rich nations who don’t even want us there. As if that weren’t enough, the economic crash has taught us that all that stuff our parents taught us about equality and opportunity is really just a pack of lies—that the rich get bailouts while the rest of us foot the bill, and all that stuff about changing the world and being whatever you want to be… yeah. Lies, all of it.

My Dad had an interesting rebuttal to all this, though. He said that it wasn’t his generation that put the president on a pedestal—it was his generation that tore the pedestal down. During the 60s and 70s, the Vietnam era and the rise of the hippy movement, his generation fought back and made it acceptable for us to question the president, or to criticize the government, or to do all the things that we take for granted today. In fact, he said that we’re the ones who are backsliding into complacency, with our deafening echo chambers, our social media inanities, our reactive attachment to corporate brands and advertising, and our almost religious sense of entitlement.

I’m not totally convinced he’s right, but I do think there’s a fundamental gulf between these three generations. Our grandparents’ was the silent generation, where people were expected to keep to their own business and not rock the boat. Our parents’ generation was one of top-down media, where ABC, NBC, and CBS ruled the airwaves and told us all what to think, buy, and believe. Ours is a much more peer-to-peer generation, but I worry that we’re turning into a collection of mindless herds who are turning the culture wars into a messy riot where we abandon civil dialog and rational thinking for a much more destructive mob mentality that isn’t really building anything, but tearing it all down.

Sometimes, it gets so frustrating that it makes me yearn for the days of the frontier, when you could leave it all behind and reinvent yourself somewhere out in the west. That’s probably why I’m so drawn to science fiction, where space is the final frontier. There really are times when I wish I could go to the stars and escape to it all. Writing about that is the next best thing.

Maybe that’s why I feel so compelled to write Star Wanderers. It’s not all rosy, of course—space can be a cold, dark, and lonely place—but so can this world, when you’re lost and you don’t really know what you’re doing with your life.

I don’t know if I recognize anywhere as my own country anymore. Like Van Gogh, all I can say is the sight of the stars makes me dream.

Rethinking free

I recently read an interesting blog post on Dean Wesley Smith’s blog, about how, how not, and whether to make your books free. The conclusion he comes to is this:

Free is short time, limited supply, and never on the major bookstore shelves.

In other words, no permafree, no free pulsing, and no publishing free online content on sites like InstaFreebie unless it’s for a limited time.

Three or four years ago, I probably would have pushed back pretty hard against this advice. There are still points of it that I disagree with, such as the idea that giving anything away for free devalues all your other work. Perhaps that’s true for physical product, but for digital content I think there’s a solid argument to be made that the rules have changed.

That said, a lot has happened in the last three or four years. Permafree worked really great until about the middle of 2014, at which point I noticed that it was a lot harder to generate any kind of interest in my free books. I switched to a free pulsing strategy in 2015, which was a lot more effective at giving away free books, but that didn’t always translate into more sales.

In fact, there’s a passage from Dean’s blog that sums it up real well:

A customer walks through your door and you have a wall of twenty pies in glass cases, all the smaller short story pies in a case in the center, and some specials near the cash register.

And there on your wall are three pies that say, “Free.”

And a bunch of short stories that are “Free.”

The customer can take an entire pie for free or buy one. As a customer, what would you do? Duh. You take the free pie and leave.

And pretty soon your customers start to change. The only people who come through the door are people who only want the free stuff. They would never buy something under any circumstances, but you are giving your pies away for free, so they take one.

Pretty soon there would be lines out the door to get your free pies and you would make nothing. The free takers would crowd out and devalue the pies you are trying to sell.

Now, I don’t entirely agree with Dean here. My 90-day sales chart on Amazon shows a predictable uptick in sales every time I set a book free and send out an email to my list. Most of my subscribers signed up through InstaFreebie, which means they’re probably not quite fans yet (and probably signed up for a bunch of authors’ lists).

But my long-term data tends to agree with Dean. Back in 2012 and 2013, there was a very clear correlation between free downloads and royalties / paid sales. Then, in 2014, that correlation started to become fuzzy. Over the next several months, it got progressively fuzzier (even though I was giving away more books), until today there’s really no correlation at all.

Obviously, YMMV and I can only speak for my own books. But there have been a lot of major shifts in the ebook market over the last five years. Kindle Unlimited has had a huge impact on the effectiveness of permafree, or any kind of free book strategy for that matter.

Point is, it may be personally useful to rethink my free strategy. I’m not going to stop doing the free book thing altogether, since I do think there’s still value to it (if for no other reason than that little sales bump, plus the handful of “thank you!” responses I get from my email subscribers each month). But instead of free pulsing two books each month, usually including a first-in-series novel, it may be better to do a 99¢ novel and a free short story.

The two biggest mistakes I’ve made so far in my writing career have been 1. underpricing my books, and 2. unpublishing books that were still selling. (I still can’t believe how stupid I was) Holding onto a free books strategy that isn’t working could easily become a close third. I’m not going to throw the bus into reverse while it’s barrelling down the highway at 70 mph, but some experimentation and a course correction may be in order.

Writing is not a business

I recently read Rich Dad, Poor Dad by Robert Kiyosaki. It’s a fantastic book, not only because it gives you a basic education on financial literacy, but because it gives you a solid foundation for making money in general. It’s one of those books that really deserves its bestseller status.

About midway through reading it, I realized that I’ve been thinking all wrong about my writing. Everyone always says that if you want to write professionally, you should treat your writing as a business. But that’s not entirely correct.

Writing is not a business, it is an investment. Publishing is a business.

The basic argument of Rich Dad, Poor Dad goes like this: if you want to be wealthy, don’t work for money—make your money work for you. How? By owning more assets than liabilities. An asset is something that puts money in your pocket. A liability is something that takes it away.

When you write a book, you are creating an asset. A book is an intellectual property that generates money. Dean Wesley Smith compares it to a piece of pie in a magical bakery, where you can cut infinite pieces for your customers. With online publishing through ebooks and print-on-demand, that’s not a bad analogy.

If I were to cease all of my publishing activities right now, including all marketing and promotion whatsoever, my books would still generate income. It probably wouldn’t be a lot, but it would still be something. Even starting from zero, with a single book on Amazon under a totally unknown name, over time it will generate a small trickle of income.

A book is an asset. Writing is how you create that asset. Publishing is how you service that asset to make it more profitable.

As an indie writer, I am my own publisher. The business that I own is a publishing business, not a writing business. It’s a subtle but important distinction. I could still create books if I weren’t my own publisher, but at that point I’d be a contractor, not a small business owner.

Writers are not paid by the hour. As an indie, I’m still earning money on work I did ten years ago, and I fully expect to continue earning income on that work for the rest of my life. That’s because writing is an investment. Not a job. Not even a business. An investment.

Which is not to say that the publishing aspect—or in other words, the business aspect—is less important. Quite the contrary. A rental property is an asset, but it won’t make any money unless you find renters and take care of the upkeep. Similarly, a prime plot of farmland is an asset, but it won’t make any money unless you work it.

So how do you “work” your books? By publishing them, of course. Publishing is your business. This includes marketing, promotion, branding, and the like. Publishing is the business that makes your assets—your investments—profitable.

 

The implications of this are really interesting. For example, suppose you have a book that doesn’t sell very well, or that gets a bunch of negative reviews. Does that make you a failed writer? Does it spell doom for your career? It’s easy to think so if you think of writing as your business.

But when you think of writing as an investment, everyone changes. Got a book that tanked? That’s okay, it’s just that book. Every investor gets it wrong every once in a while. Learn from the mistake and pick a better investment next time.

If all your books are tanking, is that a sign that you’re just not cut out for this writing thing? Possibly… or it could just be that you need to work on your publishing. Even the richest farmland needs to be tilled, and fertilized, and watered properly. Perhaps you just need to learn how to market better, or brand your books better, or do a better job of finding and connecting with your readers.

On the flipside, suppose you have a book that used to do well, but now it isn’t selling as well as you would like. You’ve clearly done a good job of marketing it in the past, but what can you do now? Market it even harder? Or recognize that this is just a normal part of the investment cycle and go out to develop a new asset?

If writing is your business, then the success or failure of your books is a direct reflection of yourself as a writer. With that kind of mindset, it’s easy to fall into some traps. On the one extreme are those who believe that publishing well is secondary to writing a good book, and that therefore they should devote the bulk of their time and energy to writing. On the other extreme are those who seek validation so hard that they put all of their effort into the publishing aspect and neglect the writing. The truth is NOT somewhere in the middle, because both extremes grow out of a faulty premise: that writing is your business.

This is the Fugio cent. It was commissioned by the Continental Congress before the ratification of the Constitution, and designed by Benjamin Franklin. Fugio means “I fly,” referring to the sundial, which represents time. Taken with the inscription below, it is a reminder that we can all leave the world a better place by doing our best in whatever line of work we choose to pursue.

For many of us, writing is more than just a hobby, or a job, or even a career. It is a vocation. It is our calling. And yet, we live in a commercial world, where the price of a thing is often conflated with its value. How, then, can we best fulfill our calling as writers? By ignoring the demands of the market? By fancying that our books are simply unappreciated by those of inferior tastes? Or by losing sight of our calling for that lucre that will perish with us?

Benjamin Franklin’s message is that we can best fulfill our calling by pursuing excellence in every aspect of it. That includes the commercial aspect as well as the artistic, the practical as well as the spiritual. When we truly learn how to excel, we will see that there is no contradiction between the two sides.

Writing is our calling. Publishing is our business. Our books are investments, many of which may very well outlive us. By understanding this, I firmly believe that we can mind our business as well as Franklin admonished us, and truly fulfill our calling.

New short story!

Hey guys! Just a quick post today to let you know that I have a new short story out! It’s a fantasy short this time, set in the same universe as The Sword Keeper. With this latest one, I’m still on track to publish something new every month. Check it out!

My Name Is For My Friends

My Name Is For My Friends

When fellowship draws the line between life and death, trust must be proven.

Two men, both strangers, hardened by blood and steel. Both are poised to kill. Neither knows whom to trust. Only one thing is certain: any mistake will result in death.
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About the Book

When fellowship draws the line between life and death, trust must be proven.

Two men, both strangers, hardened by blood and steel. Both are poised to kill. Neither knows whom to trust. Only one thing is certain: any mistake will result in death.

This book is rated T! according to the AO3 content rating system.

Details
Author:
Genres: Fantasy, Heroic Fantasy, Short Stories, Sword & Sorcery
Tag: 2017 Release
Publication Year: March 2017
Length: Short Story
List Price: .99
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About the Author
Joe Vasicek

Joe Vasicek fell in love with science fiction with Star Wars as a child and hasn't looked back since. He is the author of more than twenty books, including Genesis Earth, Bringing Stella Home, Heart of the Nebula, and the Star Wanderers and Sons of the Starfarers series. As a young man, he studied Arabic at Brigham Young University and traveled across the Middle East and the Caucasus. He currently lives in Utah, which he claims as his home.

Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. You will not receive any additional charge.