How going indie is like driving a manual (plus a cover reveal)

A couple of weeks ago, I got a new (to me) car. It’s a 2005 Ford Focus / Saleen: a two-door hatchback that drives like a racing car and gets about thirty miles per gallon (WA-A-AY better than the gas guzzler I was driving before). It’s also a manual transmission, which is perhaps the biggest difference between this and my previous car.

This is my first time driving stick shift, and I have to say, it is a lot of fun! When you drive a stick, each hand and each foot is doing something different. There’s a lot more to keep track of, and if you do things in the wrong order (like braking without engaging the clutch, or starting without giving it some gas), you run the risk of making the car stall or doing nasty things to your transmission. On the other hand, driving a manual gives you a much better feel for the engine and what it’s capable of. You can feel when you’re putting too much stress on it–or alternately, when you can push it a little further.

I usually like to walk everywhere, but ever since I got this car, I just want to drive it! It’s way more fun than driving an automatic, even with (or indeed, because of) the extra challenge. So today, while I was walking to BYU campus (alas, the parking situation there makes driving a major pain), I got to thinking about it, and I realized that driving a manual is a lot like being an indie author.

When you’re an indie, you have a lot more things to juggle, just like driving a manual. This gives you much greater control of your career, but it also makes it easier to stall or screw up. At the same time, because of that extra control, you’ve got a much better feel for the market, and probably a better connection with your readers. And for me at least, the extra challenge doesn’t make it less enjoyable, it actually makes me enjoy it more!

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This week, I had the first day where I sold 100+ books in a 24 hour period. That was pretty awesome! I’ve been running a $.99 sale for Star Wanderers: The Jeremiah Chronicles (Omnibus I-IV), and it got picked up by a couple of ebook sites that really pushed it in the right way. Now that I know how to run a sale like that, I hope to do it again, perhaps for Black Friday. And if you haven’t picked up this one yet, it’s on sale for $.99 through Friday.

Marketing and promotion is one of the harder parts about going indie for me, kind of like how finding the clutch point and starting without stalling is hard when you first drive a manual. The more that I practice, though, the better that I get at it, and the more I enjoy it.

Another area where I think I’ve more or less stalled is in my covers. When I put out the first few Gaia Nova novels, I spent a fair amount of money hiring out artists to do the illustrations, but I did the typography myself. On those earlier covers, it definitely shows. For my later books, I worked with a bunch of cover designers, and seeing their work made me realize that there’s definitely room for improvement on those earlier ones, especially for the print editions.

I’ve decided to redo the covers for those three novels (Bringing Stella Home, Desert Stars, and Stars of Blood and Glory), keeping the illustrations but changing the typography. I tried to find a cover designer to do it, but I wasn’t able to find one that did satisfactory work, and after playing around with them for a bit I think I can actually do them myself. I’ve got a lot more experience with covers and cover design now than I did when I was starting out, and I’ve learned a few photoshop tricks as well.

In any case, here is what I came up with for Bringing Stella Home:

BSH (cover)How do you like it? I rather like how it turned out, though I’ll admit I’m still learning. I did the new design just this morning, so I figure I ought to wait a couple of days and maybe seek out some feedback from professional designers before I go through with it.

I hope to have the new edition out before the end of the month. The content and story will all be the same, but the cover and metadata will be updated, and some minor errors such as typos will be fixed. I also hope to do the same thing with Desert Stars and Stars of Blood and Glory. Once the new editions are out, I’ll probably run some sales and giveaways with them, so definitely stay tuned!

As for my other projects, the next book in the Sons of the Starfarers series is out with my first readers, so it’s on track for a January release. My next WIP is The Sword Keeper, a fantasy novel I think I’ve mentioned before, and I hope to get that one knocked out in about a month or so. It’s already halfway finished, so the hard part is just ahead. There are also a couple of Gaia Nova novels that I’ve been meaning to get around to, and probably will before the end of the year.

That just about does it. Look out for more covers soon! I’m definitely having fun with the new ones. 😀

By Joe Vasicek

Joe Vasicek is the author of more than twenty science fiction books, including the Star Wanderers and Sons of the Starfarers series. As a young man, he studied Arabic and traveled across the Middle East and the Caucasus. He claims Utah as his home.

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