What Falls from the Sky by Esther Emery

This kind of book isn’t my usual fare, but I discovered this author through some YouTube videos on homesteading, and when I read in the description about how she went for a year without the internet, I thought I’d give it a try. I was not disappointed.

Esther Emery has had an interesting life. With one foot in the California theater scene, another foot in the evangelical Christian scene, and… a third, foot, I guess? …in Idaho and the intermountain west, she’s got a very interesting perspective. Her experiences give her a lot of interesting insights, too. When she decided to go for a year without the internet, her life and marriage were falling apart. Going offline turned that all around.

It really surprised me how much she opens up. The writing did feel a bit pretentious at first, but that’s more a function of style than of sincerity. This books is very honest, sometimes brutally. In a world where so many people keep carefully crafted social media accounts, signal their own virtue to their peers, or choose to spend most of their time in echo chambers that serve to reinforce their views, a book like this one really stands out.

Because quitting the internet wasn’t just a stunt for Esther, thought it might have started out that way. It was a genuinely transformative event. As someone who could not function without the internet (mostly just because that’s how I make my living), I found her story to be both fascinating and refreshing. The insights that Esther shares from her experience are quite powerful.

So yeah. Good book. Not science fiction at all, but I enjoyed it. Maybe you will, too.

The Self-Sufficient Writer: Introduction

Before I graduated from college five years ago, I decided that I was going to pursue writing as a full-time career. That was my dream: to make a living telling stories that I love.

It’s been a crazy ride so far, and I don’t doubt that it’s only going to get crazier. For the better part of a year now, I’ve managed to live that dream, but a changing book market combined with a shift to writing longer books has made for rocky times ahead. That’s just the way things go when you’re self-employed: you never know how much you’re going to make each year, or when your income streams are going to dry up unexpectedly.

As a career writer, there are a lot of other economic challenges I expect to face. Health insurance, for example: the current system here in the US is completely slanted against self-employed people, especially those who don’t want to be totally dependent on the government. Without a steady paycheck, I also expect that I won’t be able to get a traditional mortgage. And self-employment taxes… don’t even get me started.

Point is, it’s tough to make a living as a career writer—and that’s without taking into account how anyone actually makes any money at it. It’s an oft repeated truth in the entertainment industry that no one knows anything, and that’s true of books more than any other segment. No one knows why some books flop and others take off, which can be really frustrating when your ability to make a living depends on that.

Fortunately, there are two sides to the “make a living” equation. It’s not just about building your income streams, it’s also about reducing your expenses. So long as the money flowing in is greater than or equal to the money flowing out, you’re in the black.

Over the past five years, I’ve come to realize that the best security I can ever hope to have comes from learning to live a self-sufficient lifestyle. That means learning how to make, store, and ideally grow my own food, how to fix, reuse, or re-purpose things that are old or broken, and how to DIY as much as reasonably possible. Basically, I’ve learned how to be something of an urban homesteader, insulating myself from economic shocks through developing the skills of self-sufficiency.

It’s been an ongoing process, and I still have a lot to learn. At the same time, though, I’ve managed to cut my expenses fairly significantly, living on just four-figures with little or no debt and still managing to put aside a little each month into savings. I’ve also learned how to eat really well on food that I’ve grown myself, which beats anything you can buy in the store. So while I’m not yet an expert, I do think I’ve learned a few things that are worth sharing.

Over the next couple of months, I plan to write a few blog posts where I share my experiences and explain what I’ve learned. If you’re an aspiring writer like I was five years ago and you want to learn how to make it, or if you’re just someone who’s interested in becoming more self-sufficient in general, I hope you’ll find this blog series interesting and informative. And if you’re already an enthusiast for self-reliant lifestyles, feel free to stick around and share your own experiences! I’m definitely interested in hearing what you guys have to say.

The Self-Sufficient Writer (Index)

Things I learned in 2014 (Part 1)

Last week, Kris Rusch wrote an interesting blog post reflecting on 2014 and things she observed that indie writers learned, so I thought I’d do something similar and reflect on some of the things that I learned last year about the business and the craft. Here goes!

Readers of SF&F want longer books.

I did a lengthy blog post about this earlier, but the basic gist of it is that readers in my genre want longer, more immersive books. There’s a place for the short stuff, especially for high concept sci-fi, but most readers of speculative fiction want worlds they can get lost in with characters that become their best friends. It’s practically impossible to do that in a story that takes less than an hour to read, so to satisfy those readers, you’ve got to write long.

You can’t have a healthy career with only one income stream.

Between 80% to 90% of my income in 2014 came from Amazon. Times were good in the spring and summer, but then Amazon launched their ebook subscription service (Kindle Unlimited). None of my books were enrolled in KU, but because of the way that Amazon skews the rankings to favor KU books, my Amazon royalties took a huge hit.

I knew back in 2011 when I started that I needed to cultivate multiple income streams if I wanted to have a steady career, but I’d gotten complacent. Since my Amazon earnings were paying all the bills, I figured I was doing all right. But you can’t measure the healthiness of a career in just the revenue it’s bringing in right now; you’ve got to look at contingencies for the future, including the worst case scenario.When most of your revenue comes from a single client, that makes your career far too brittle.

So looking to the future, I can’t say that I have a healthy, steady career until I’m earning at least as much from all my other income streams as I am from Amazon.

I’ve been relying far too much on Amazon’s algorithms.

Related to the last point, I learned that I’ve been relying far too much on Amazon to sell my books. In fact, I can say that the Amazon algorithms were the linchpin of my marketing strategy (inasmuch as I actually had one, heh).

Amazon has the best book recommendation engine in the industry by far. It’s done a lot for my career, connecting my books with many readers who have gone on to become fans. But what the algos give, the algos can take away. To build a career with staying power, you have to constantly work to find new readers in a variety of different ways.

I’ve always believed that cream rises to the top. That said, if you’re starting at the bottom of the ocean, you’ve got a long, long way to rise. Up until now, I’ve been operating under the belief that readers will find me without me making much of an effort to find them. I learned this year that you’ve got to meet in the middle. You don’t have to hand sell every book (thank goodness!), but you do have to make an effort to make your books visible somehow.

A well-articulated negative review does more to sell books than a blasé positive one.

This one surprised me. When I published Brothers in Exile (Sons of the Starfarers: Book I), it garnered a fairly painful two-star review on Amazon about a week or two after launch. The review had some positive things in it, but it also had some negative things that were pretty spot on. Being the angsty writer that I am, I thought my chances had tanked. Instead, sales of the book immediately shot up, and stayed fairly high for about a month.

Readers aren’t stupid. They understand that not everyone has the same tastes in books, and parse their reviews accordingly. A negative review that is articulate and well-reasoned will lend a lot more credibility and cultivate a lot more interest than a string of positive reviews that lack any real substance. It sounds counterproductive, but it’s often the negative reviews that sell the book.

Sometimes you actually can get the best results by doing it yourself.

When I redid the covers for the first three Gaia Nova novels, I decided at first to hire a cover designer. For various reasons, though, that didn’t work out, so I decided to do them myself. I’d done the typography myself on the old ones, and let’s just say they left something to be desired.

The reason I wanted to hire the work out was because I didn’t think I’d get the best work if I did it myself. I figured that if I hired someone who was an expert in it, it would turn out so much better. Instead, when I did it myself, I discovered that my own skills had improved to the point where I could produce really good work myself.

It is possible, especially in self-publishing, to become so skilled at every aspect of the production process that you can do it all yourself and still produce a quality book. The learning curve is so sheer that it’s practically a cliff, but you can do it. And even if the work that you produced at the start of your career wasn’t all that good, you can improve to the point where your work is on par with that of professional designers.

The trouble is, it takes so much time and effort to get to that point that you may be better off hiring the work out. It takes a certain type of personality to DIY everything and produce a quality product without feeling overstretched. I’m pretty sure that’s my personality type, though of course I still have a lot to learn. But just because it’s DIY doesn’t necessarily mean it’s going to be of an inferior quality.

There are other things I learned in 2014 about the craft and business of writing, but this post is starting to get long so I think I’ll table it for the next post. Take care!