A Crippling Realization

I have come to realize something that is, in some ways, making it very difficult for me to keep writing. Not in the short or the medium term—I’m actually making quite good progress on my current novel WIP, and am optimistic about finishing my three unfinished trilogies in the next couple of years. But when I look on the horizon, this thing that I’ve come to realize is looming like a storm cloud, and I worry that if something doesn’t change, and change soon, that storm is going to wipe me out.

When Orson Scott Card spoke at the BYU Library in 2007, he made a profound statement that had a great influence on my writing, and my decision to write. He said that stories and fiction are how the culture talks to itself. In other words, if you want to understand a particular culture, look at the stories that it produces.

The problem is that unfortunately, I have come to despise almost everything about our current culture.

I hate all the hypocrisy and virtue signalling that we see online. I hate how that virtue signalling has poisoned almost every major franchise, from Star Wars and Marvel to the commercials and advertisements that we consume on a daily basis. I hate how the virtue signalling of our gatekeepers has allowed our cultural vandals to erase our history and destroy our cultural icons.

I hate how our education system has become corrupted. I hate how it has been transformed into an indoctrination system that brainwashes everyone who goes through it, producing nothing but legions of woke fanatical footsoldiers and hordes of incompetent midwits. I hate how it holds our children hostage for the benefit of the unions, and how it utterly exterminates our children’s natural creativity and curiosity in order to turn them into nothing but cogs in society’s grand machine.

Above all else, I hate and hold in utter contempt how our culture has become anti-life, and promotes the unrestricted wholesale slaughter of our unborn children as a moral good. I hate how this rejection of the value of life has trickled down into every facet of our society, poisoning how we see each other and how we treat our fellow men. I sincerely believe that our ongoing genocide of the unborn exceeds the evil of the Nazi holocaust in every moral and ethical dimension. I also hope that future generations have the moral clarity to hold us in greater contempt than the Nazis, and plan to do everything within my power to make that a reality.

I hate the sexual revolution, and how it eviscerated the traditional family while also producing the most prudish and sex-negative society that this nation has ever seen. I hate how our sexually “liberated” culture celebrates our worst perversions and teaches us to define ourselves by our basest urges, instead of urging us to strive for something higher and better. I despise the transgender movement that is butchering our children and annihilating their innocence, all for the carnal gratification of the worst sexual predators among us.

I hate how our culture rejects the things of God. I hate how that even most self-described Christians have never read the Bible cover to cover. I hate how our churches are led by moral cowards who fear to offend their followers more than they fear to offend the Almighty. I hate how many of our priests and pastors have come to serve Mammon more than they serve God.

I hate almost every book and story that has won a major literary award within my lifetime. When I survey the field of science fiction and fantasy, I see hordes of talented writers willfully prostituting themselves to the spirit of the age, and pleasuring the whore of Babylon for the praise and glory of the world. When I read the books that our culture holds up as the greatest contemporary works, I am disgusted by the sexual depravity and nihilistic materialism that pervades them. Aside from Brandon Sanderson and a few obscure authors whose works the culture is actively working to suppress, I find nothing redeemable or even genuinely thought-provoking in any of these contemptible works.

Most of my readers are over the age of 55, probably because of just how much I hold our contemporary culture in such contempt. And yet, I cannot help but despise the Boomers for robbing me of my birthright and leaving me buried in a mountain of debts that neither I, nor my children, nor my grandchildren will ever be able to repay. Every generation before the Baby Boomers aspired to give their children lives that were better than their own, but the Boomers squandered everything that the previous generations gave them, and left their children sicker, poorer, and more unloved. In fact, the Boomers cared so little for their children that they locked down the entire country, deprived them of the crucial years of their education, and forcefully injected them with an experimental jab, all out of fear that the virus would shave off a few of their rapidly waning years. The Boomers are the ones who gave us our totally dysfunctional education system, Roe v. Wade, the sexual revolution, and the genocide of the unborn. They are the ones who pushed God and religion out of public life, and corrupted our churches to the point where they would not recognize the Lord if He came down and preached a sermon to them Himself. If our country falls into a second civil war, it will be because of the Boomers more than any other generation.

And now we hear of wars and rumors of war in the east, and people tell me that we are closer to nuclear annihilation than at any other point in my lifetime. And yet, when I look at how corrupt and utterly depraved our society has become, I cannot help but wonder if that would be such a bad thing. We read that the sword of the wrath of the Almighty is bathed in heaven, and that the angels are pleading with the Lord to let it fall, so that it will purge our iniquity from the face of this Earth. Sometimes, I find myself raising my voice with the same plea.

I recognize that “the culture” is not monolithic, and that there are many people who hold similar opinions and think and feel the same way that I do. And I hope you don’t take the wrong idea from this rant: I’m not about to throw my life away, or do something terrible. I have a loving wife and family, and friends in my life who are genuinely good people. It’s funny how that even as things seem to get worse and worse as far as the country is concerned, the people immediately around me don’t seem nearly as bad, and my own personal life actually seems to be getting better.

But as a writer, it’s my duty and responsibility to be a part of the wider cultural conversation, in order to write stories that resonate properly with my readers. To do that, I need to keep my finger on the pulse of a culture that I have come to hold in utter contempt.

How long can this situation stand? Either the culture needs to change, or I need to change something about what I’m doing, which means that I should probably change myself. Should I change my view of the culture, or should I channel that contempt into my writing somehow?

One of the reasons I started writing the Zedekiah Wight stories under my J.M. Wight pen name is to help maintain my sanity in the face of this dilemma. I just finished writing a short story where Zedekiah basically instigates the nuclear annihilation of the galaxy, because of the reasons I outlined above. I was planning to release that story in April, but I may move it up a couple of months. Zedekiah Wight is the character who fascinates me the most right now, even though almost half of my writing group despises him. Is he a madman, or is he the last sane man in a galaxy that has gone absolutely insane? I honestly do not know.

And what about me? Is my utter contempt of the culture a sign that I’ve gone crazy, or that the world has gone crazy all around me? And what does that mean for my writing?

I suppose I should post something here

So it’s been more than a week since my last post. Don’t worry, I’m still around: it’s just that this blog is always the first ball to drop when I need to get things going. The post-holiday season was actually harder on us in a lot of ways than the holiday season itself, with insomnia, stomach bugs, and the like, but we’re getting back on our feet and doing pretty well.

The main thing I’ve been focusing on is writing, and I’m happy to say that I’ve been making very good progress these last few days. I’m trying out a completely new process, which I’ve blogged about a little, but I’ll have to write a full blog post on it once I’ve got all the kinks worked out. It basically involves hacking my ADHD to write more, in much the same way I hacked my ADHD to read more.

So yeah, things have been kind of crazy around here, and definitely more off-balanced than I would like. But it’s also turning out to be more productive, too—at least when our toddler isn’t throwing up and I’m able to sleep through the night. Happy new year!

My Wild Predictions for 2023

  1. In January or February, Russia will launch a major new offensive in the Russo-Ukraine War, destroying much of the Western narrative surrounding that conflict. However, it will not be a decisive victory, and the war will not end this year.
  2. China will launch a ground invasion of Taiwan, and will seriously miscalculate the US-allied response. This war will also continue into 2024.
  3. A tactical nuclear weapon or dirty bomb will be used in combat, either escalating one of the ongoing conflicts or starting a new one. However, there will not be a major nuclear exchange between global powers this year.
  4. A Washington DC politician or judge will be assassinated, most likely by a lone wolf radicalized on the internet.
  5. Food and energy prices will continue to inflate. However, deflation will be a more serious problem for the elite managerial class.
  6. The covid narrative is going to flip in a major way. The vaccines and the lockdowns will become anathema, and many prominent players in the pandemic (including Trump) will come under serious fire from both political sides.
  7. Toward the end of the year, we will start to hear rumblings of another pandemic.
  8. Deleting social media will become a major cultural trend.
  9. President Russell M. Nelson will announce something huge in General Conference, on the order of the Come, Follow Me initiative in 2018.
  10. In spite of all these global challenges, our family will continue to thrive and will end the year even better off than we now are, both spiritually and temporally.

Quick update

So I was going to post the next blog post in the Grand Conspiracy series today, but this week between Christmas and New Year’s has been unusually hectic for us. Long story short, both of my families (extended in-laws and my own extended family) are in town, so I’ve been juggling family obligations between the two of them. If I were still single, this wouldn’t be much of a problem, but now that we have small children, it’s not quite so easy.

On top of that, I’m trying to stay up on publishing tasks, including the production of all of my books as auto-narrated audiobooks, and a new short story single that’s supposed to come out the first Saturday of January. Also, I’m trying very hard to get some writing in whenever I can, and since that obviously takes precedence over the blog (and really should take precedence over publishing tasks, too), this blog is the thing that often gets the shaft.

But I know exactly what I want to write for this blog post series, and I definitely plan to put it all out there eventually, even if it takes a while. In other words, I’m not going anywhere, so it will get done eventually. Just have to deal with other things right now.

In the meantime, I’ll leave you with this amusing video that I recently watched. Enjoy!

The Grand Conspiracy, Part 2: Creator vs. Creation

A couple of months ago, I listened to this really fascinating interview between Daily Wire host Michael Knowles and a former occultis/astrologer who gave all that up (including a profitable podcast on the subject) to convert to Christianity. It’s a super-long interview, so here’s the TL;DL: if you don’t worship God, you will ultimately end up worshipping yourself.

This brought to my mind something I heard from a former Hindu convert to the Church of Jesus Christ of Latter-day Saints when I was a missionary in California back in 2004: that all of the major world religions, with their contradictory teachings and beliefs, ultimately look to the creator of the universe as the object of their worship. So no matter how many differences we may have, if we are trying to worship the creator of the universe according to the light and knowledge that we possess, we ultimately aren’t as strange or as different from each other as we think.

Of course, there are other religions that worship the creation instead of the creator. And there are religions that purport to worship the creator, but in reality they have turned their version of the creator into an idol, refusing to worship Him as He really is, but as they wish that he would be. To one degree or another, I think we all struggle with this idolization complex: if it’s not our God that we’re turning into an idol, it’s our treasure, or our social media image, or something else that’s purely worldly. “Where your treasure is, there will your heart be also.”

But ultimately, it comes down to this question: do you worship the creator of the universe according to the light and knowledge which you possess, or do you worship a mere creation? And this brings us back around to the Michael Knowles interview: because all worship of things that are merely created ultimately devolve into worship of the self.

You know what this looks like. We see examples of it everywhere: from social media narcissism to moral relativism to the modern emphasis on “finding your truth,” “giving yourself grace,” and on finding what works for you. It’s that ridiculous meme (probably wrongly attributed to Marilyn Monroe) that says “if you can’t handle me at my worst, you don’t deserve me at my best.” It’s been a plague on our culture since the “me” generation, and probably a long time before.

Scratch that probably: it’s certainly been a plague on our culture, because this selfishness lies at the heart of the mechanism of control that drives the grand conspiracy itself: our lusts.

Everyone who refuses to worship the Creator will come to worship the creation instead, which ultimately means that they will end up worshipping themselves. Therefore, the way to control these people is to manipulate them through their lusts. The only way to break out of this control is to renounce the self and turn everything over to God: “For whosoever will save his life shall lose it: and whosoever will lose his life for my sake shall find it.”

It is impossible for us to worship nothing. As humans, we all have a driving need to make something the object of our worship. Indeed, this is an essential part of what it means to be human. The hardcore atheist who claims that he “doesn’t need God for a crutch” has, in fact, made some other idol the object of his worship, whether that’s his own dogmatic atheism, or the Nietzschean concept of the Übermensch (which is certainly a form of self-worship), or some other ideology or material object.

So if we, as humans, are going to worship something, and we refuse to worship the Creator, we will ultimately come to make ourselves the object of our worship, in some form or another. This makes us vulnerable to manipulation according to our lusts, which brings us under the control and influence of the Satanic forces that are working to destroy us. This is the mechanism of control behind what I am calling the Grand Conspiracy.

In the next post, we will see how the gradation of lusts creates a hierarchy, or pyramid scheme. Toward the top of this pyramid are the controllers, or those who fancy themselves to be controllers, while at the bottom we find all the useful idiots who are being manipulated, controlled, and abused.

But ultimately, everyone on this pyramid is a useful idiot, because once we give in to our lusts, we fall under the control of the Satanic forces (whether literal or metaphorical) that have orchestrated this entire scheme. Which goes back to what I said in part 1, that if you go up high enough, everyone is being controlled by an overarching malevolent force (whether literal or metaphorical).

And how does this force control us? By our lusts.

The Grand Conspiracy (Index)

Part 3: A Satanic Pyramid Scheme

The Grand Conspiracy, Part 1: Malice or Incompetence?

Remember the time before the pandemic, when “conspiracy theory” was still a dirty word? It still is in some quarters, but for many of us the term is now closer to “spoiler warning.”

After all, what are we supposed to believe: that Epstein hung himself with a bedsheet that couldn’t hold his weight, from a height that couldn’t kill him, at exactly the moment when the guards had abandoned their posts and all of the surveillance equipment had mysteriously and inexplicably gone dark? That is still the official story—just like Ghislane Maxwell, Epstein’s Madam, was thrown in prison for trafficking sex slaves to… well, nobody, at least officially.

Or are we supposed to believe that a novel coronavirus whose genetic profile shows clear evidence of artificial manipulation jumped species from a bat to a pangolin to a human, in a Chinese wet market (which the CCP destroyed before any investigation could be launched) more than 900 miles from the bat’s native habitat, which also just happens to be down the street from the Wuhan Institute of Virology where gain-of-function research was being conducted with bat coronaviruses? I’m not generally a fan of Jon Stewart, but I think he hit the nail on the head with this one:

Of course, this isn’t to say that all conspiracy theories have weight and value. By no means do I believe that the moon landings were fake—there are just too many people who would have to be in on the thing to keep it secret for long, and also, we can see the tracks of the moon landings from Earth. But conspiracies do happen, and often have tremendous impact on the course of history. For example, the United States constitution was born out of the Philadelphia Convention, which conspired to throw out the Articles of Convention and replace them with something entirely different, which was technically an act of treason at the time.

Conspiracies are real, though not all conspiracy theories are true. The challenge is separating conspiracy theory from conspiracy fact.

Which brings us to the old aphorism: “never attribute to malice that which can be attributed to incompetence.” For the last two years, when I look at the direction my country is going and all of the harm that the Biden Administration has done, I find myself constantly asking: “is this malice, or is this incompetence?” After all, if my goal was to destroy this country, I could hardly do better than what this administration has already done (Victor Davis Hanson has an excellent article about that, and he says it better than me). And yet, every time the press secretary opens her mouth, I am reminded of just how staggering is the incompetence of these people. Or is it?

And then I had a realization: if you go up high enough, all of these people are useful idiots to a force of pure malice that is striving to bring about our spiritual enslavement and destruction. I am speaking, of course, of Satan himself.

Now, perhaps you don’t believe that the devil is real. Laying aside the aphorism that “the greatest trick the devil ever pulled was convincing the world he doesn’t exist,” you don’t have to believe in a literal fallen angel and his hordes of demonic followers in order to follow this particular rabbit hole. The devil is an archetype for a reason, after all. Personally, my own experience has convinced me that demonic forces do indeed exist, but that’s all I care to say on the subject, and I’ll leave you to draw your own conclusions.

But my point is that it’s not like the forces of evil are monolithic: there is a hierarchy of conspirators and useful idiots, and some who may be conspirators on one level are useful idiots on another. At the bottom, it’s almost all useful idiots wreaking havoc by their own incompetence, but at the top, it’s all driven by malice.

Because here’s the thing: when we attribute a particular action to incompetence, we are making an implicit assumption about the motive behind that action. If we assume that Biden’s motive is to serve the interests of the American people, he’s doing a piss-poor job of it—but if we consider that he may have been compromised by China (as the Hunter Biden laptop implicates), or that he only cares about the Biden crime family’s interests, then his actions no longer reak of so much incompetence.

In the game of chess, there’s a thing called a gambit, where the player sacrifices a piece in order to gain an advantage of tempo or position. To the inexperienced player, a gambit often looks like a mistake. Some of the most brilliant chess moves involve a gambit that seems, at first, to be an act of utter incompetence, but that in fact make winning inevitable if the opponent falls for the gambit.

So even though “never attribute to malice” is a good rule of thumb, it’s clearly not sophisticated enough to explain all the insanity we’ve seen in the last two years. But neither is it sufficient to explain this insanity in terms of pure conspiracy—indeed, falling into that trap makes us susceptible to becoming infected by that insanity ourselves. Mattias Desmet points this out in chapter 8 of his seminal work, The Psychology of Totalitarianism. He also says:

In the whole process of exercising power—i.e., shaping the world to the ideological beliefs—there usually is little need to make secret plans and agreements. As Noam Chomsky put it, if you have to tell someone what to do, you’ve chosen the wrong person. In other words: the dominant ideology selects who ends up in key positions… Consequently, all people in positions of power automatically follow the same rules in their thinking and in their behavior and are under the influence of the same attractors.

One of the main points that Desmet makes in this chapter is that when people are driven by an evil ideology—or, in the words of Jordan Peterson, become ideologically possessed—their actions often appear, to someone on the outside, as if they are all part of a grand conspiracy. And yet, none (or at least, very few) of these people have actually entered into a clandestine agreement to support a deliberate plan: they are all just playing the part that they find themselves in, most of them unwittingly.

And yet, even though there is no “conspiracy” in the classical sense, the people who get caught up in the insanity all end up working to advance the purposes of something much bigger than themselves. Indeed, explaining this phenomenon is the entire purpose of Mattias Desmet’s book. He does a brilliant job of it, but mostly from a psychological perspective.

What I want to do is look at this phenomenon from a spiritual and an archetypal perspective, not as a scientist but as a storyteller. That’s why I’m calling it the “grand conspiracy,” even though I recognize that on most levels, it’s not a conspiracy so much as a confluence of interests (or more accurately, a confluence of lusts). I do think that there’s a lot that can be gleaned by looking at it this way, because there is a spiritual dimension to our lives—as Mattias Desmet emphatically points out—and stories and archetypes have been absolutely essential to our understanding of the world since prehistoric times. I happen to believe that Satan is more than just an archetype, but you don’t have to believe that in order for this grand conspiracy to be useful and make sense.

I’ve planned this series out in twelve parts, listed here. From now until the end of February, I’ll post about once a week. Since Christmas is coming and I don’t want to be thinking about all this diabolical stuff over the holiday itself, I’ll post part 2 next Tuesday, and part 3 the week after that, then go back to posting on Saturdays. The first three parts will outline the general theory that I’ve come up with, and the next eight parts will examine each piece of the theory in detail. In the end, I’ll share some concluding thoughts about how this grand conspiracy can—and indeed, ultimately will—be defeated.

I hope you find this series interesting, and I look forward to hearing what you think about it!

Part 2: Creator vs. Created

The Grand Conspiracy (Index)

Toward a new writing technique

For the last year, I’ve been struggling to write this novel (Children of the Starry Sea, Book 2 of the Outworld Trilogy) according to my new novel writing method, which I’ve been developing since about 2017. The method involves creating a rigorous scene-by-scene outline and cycling through each scene multiple times, so that you basically revise the book as you go.

However, for a novel WIP the size of Children that doesn’t seem to work very well: either my mind is stuck in the revisions, or I’m so focused on producing new words that I don’t get around to revising, or (as happens most often) I’m so torn between both that I can never get in the right headspace, and my productivity suffers.

One of the things that happens is that I get hung up on a scene that I don’t really want to write. There are other parts of the story that appeal to me, but in order to get to them, I have to write that scene first… IF I’m writing the whole book in order from start to finish. So because I don’t want to write the next scene, I end up working on revisions for a while, which makes it harder to get back into the right headspace to write new stuff… you get the picture.

But the thing is, because I have such a rigorous scene-by-scene outline, I don’t actually need to write all the scenes in order. So lately, I’ve been picking and choosing which scene to write next, experimenting with writing the book out of order.

So far, it’s worked out pretty well. The outline gives me all of the plot points and character arcs that need to be worked out, so I can treat each scene as a sort of mini-story, which helps to eat the proverbial elephant. (How do you eat an elephant? One bite at a time.) Also, my ADHD-addled brain really loves the creative freedom of being able to pick and choose what to work on next, ignoring whether it has anything to do with what I wrote yesterday.

Of course, this means that the revisions will have to wait until all the holes in the narrative have been filled. I may be able to do it on a chapter-by-chapter basis, with the first revision happening once all the scenes in a chapter are done, and the next revision focused on fitting the chapters together, but I don’t know. It may just be better to put off the revisions altogether until the entire rough draft is complete.

Then again, there are advantages to cycling through the manuscript during the drafting process. It can help to identify plot and story problems as they emerge, which can help to remove writing blocks before they become really onerous. Also, it leaves me with a lot less work to get to the final version, once the initial manuscript is complete.

So here’s how I think I’m going to do it:

  • Prewriting: Develop a rigorous outline that includes a scene-by-scene map with all important plot points and character/relationship arcs.
  • Rough Draft: Pick and choose which scenes to write, focusing on hitting the plot/character/relationship points and making each scene cohesive.
  • First Revision: Fix all the points in the revision notes (such as things that need to be foreshadowed) and focus on making each chapter cohesive.
  • Second Revision: Fix any remaining revision notes and focus on overall story and chapter flow.
  • Final Revision: Focus on the sentence and paragraph level writing to cut the book’s word count by at least 10%.

So maybe I’ll do the first revision in-line with the rough draft, as each chapter comes together. Unless the book has major problems, the second revision should be pretty straightforward and not take longer than a week or two—besides, it should probably wait until the first draft is totally done, since that’s the time to work on overall story flow. And the final revision can go in-line with that.

I don’t know if any of that makes any sense to anyone but me. Thinking out loud does help to put my thoughts together, though I’m not sure how much it makes for good internet content. Still, I’m curious if anyone has any thoughts on the subject. Have you tried out something similar? Or does the very thought of writing like this feel like scraping nails on a chalkboard? Let me know! I’m curious to hear your take on it.

The Burden of America

The prophecies of Isaiah were written around 750 B.C. and pertained primarily to the major powers of his own day, but if you tweak them just a bit, they apply remarkably well to us. Believers will say that’s because his prophecies were laced with intentional double-meaning, but you don’t have to be a believer to see how remarkably well his words apply to our day and age.

According to Avraham Gileadi (my favorite commentator on the book of Isaiah), the ancient nation that most closely corresponds to the modern United States of America is Egypt. So I thought it would be interesting to present a few exceprts from Isaiah 19, replacing “Egypt” with “America,” “Egyptian” with “American,” etc.


The burden of America. Behold, the Lord rideth upon a swift cloud, and shall come into the United States of America: and the idols of America shall be moved at his presence, and the heart of America shall melt in the midst of it.

And I will set the Americans against the Americans: and they shall fight every one against his brother, and every one against his neighbour; city against city, and kingdom against kingdom.

And the American Dream shall fail in the midst thereof; and I will destroy the counsel thereof: and they shall seek to the idols, and to the charmers, and to them that have familiar spirits, and to the wizards.

And the Americans will I give over into the hand of a cruel lord; and a fierce dictator shall rule over them, saith the Lord, the Lord of hosts.

11  Surely the Republicans are fools, the counsel of the wise counsellors of the president is become brutish: how say ye unto the president, I am the son of the wise, the son of the founding fathers?

12 Where are they? where are thy founding fathers? and let them tell thee now, and let them know what the Lord of hosts hath purposed upon America.

13 The Republicans are become fools, the Democrats are deceived; they have also seduced America, even they that are the stay of the states thereof.

14 The Lord hath mingled a perverse spirit in the midst thereof: and they have caused the United States to err in every work thereof, as a drunken man staggereth in his vomit.

22 And the Lord shall smite the United States of America: he shall smite and heal it: and they shall return even to the Lord, and he shall be entreated of them, and shall heal them.

What do you want to see more of in author group promotions?

For the last several months, I’ve quietly been running these Christian Author group promotions on Book Funnel and Story Origin. I started them in response to some other group author promotions that I saw floating around on Facebook, with banners that have the standard woke progressive litany. You know how it goes: in this home, we believe that love is love, science is real, black lives matter, vaccines are yada yada yada.

Anyway, I saw those super left-wing promotions floating around, and thought: how can I signal to the readers who think that woke nonsense is insane that I also think it’s insane and don’t have any of that woke crap in my books? In other words, how can I organize a group promotion for non-woke authors without actually coming out and saying “we aren’t woke!”

The reason I don’t want to just come out and say “we aren’t woke!” is because if that’s the way you define yourself, you’re going to be overtly political, just in the opposite direction. For that reason, books that advertise as “anti-woke” are often just as terrible as woke books—or in other words, just as infected with toxic politics. Since the whole point was to get away from the toxic politics, I wanted to anchor the promotions on something that is very much antithetical to the woke nonsense, but not overtly political.

Hence the reason I settled on Christian authors as the theme: not on overtly Christian books, but books that are written by Christians. The thinking was that authors who self-identify as Christians probably wouldn’t go for all that woke nonsense that is, after all, antithetical to Christian teachings, and that readers who want to read Christian authors are also probably trying to avoid fiction that is infected with woke ideology.

Then I read Church of Cowards by Matt Walsh, and I realized that my plan had a fatal flaw: Christianity itself has become so infected with woke ideology that it no longer serves as an effective filter or signal against it. Of course, I knew that this was a problem, but I didn’t know serious the problem had become. In my church, we all still dress in church clothes on Sunday, still actually go to church on Sunday, believe in scripture as the literal word of God, and, you know, accept Jesus Christ as our Lord and Savior. Apparently, all of those points are now super controversial among those who profess to be Christians. Go figure.

Also, Christian fiction comes with its own baggage that isn’t doing these group promotions any favors—which is a shame, because it’s not the books that are explicitly Christian, just the authors themselves. But apparently, Christian fiction has become so sappy and poorly written that I can hardly blame most readers for looking at those banners and thinking “uh, no thanks”—even the believing Christian readers. In particular, Matt Walsh took apart the God’s Not Dead series, which is apparently worse than most self-published stuff. Also, I tried out Left Behind last month, and DNFed it before the end of the first chapter just because of how ludicrous the setup for that book/series is.

(Seriously, Russia makes an alliance with… Ethiopia? …and randomly decides to wipe Israel off the face of the Earth, only to have their ENTIRE AIR FORCE destroyed in a day by a supernatural event? Every combination of the words in that sentence is laughably nonsensical to anyone who follows contemporary geopolitics. The current situation in the Middle East, with Russia and Iran basing forces in Syria, and Iran supplying Russia with kamikaze drones, is a more believable fulfillment of the Gog and Magog prophecies—and that’s before the Russo-Ukraine war spirals into a global conflict. Reality is far more terrifying—and far more Biblical—than anything the Left Behind series cooked up.)

With all of that in mind, it’s not much of a surprise that these Christian Author promotions have underperformed, not just among my existing newsletter subscribers, but among readers generally. So now I’m looking to try out some different themes for group promotions. Some of them are going to be totally non-political: I’ve always had success with the September Space Adventure group promo, after all. But how to reach that reader who thinks that this woke nonsense is insane?

The second banner might be a little too on-point (not to mention, it may get me banned from a few places), but I’m trying out this Books They Want to Ban theme again right now. I did something like it a while ago, and it didn’t do super well, but it’s worth running at least a couple of times to see how it goes.

So what do you think? Should I try running with this theme, or just totally avoid the woke / anti-woke politics altogether?