{"id":10865,"date":"2017-03-30T09:00:00","date_gmt":"2017-03-30T15:00:00","guid":{"rendered":"http:\/\/www.onelowerlight.com\/writing\/?p=10865"},"modified":"2017-03-28T23:50:49","modified_gmt":"2017-03-29T05:50:49","slug":"writing-is-not-a-business","status":"publish","type":"post","link":"https:\/\/www.onelowerlight.com\/writing\/writing-is-not-a-business\/","title":{"rendered":"Writing is not a business"},"content":{"rendered":"

I recently read Rich Dad, Poor Dad<\/em><\/a> by Robert Kiyosaki. It’s a fantastic book, not only because it gives you a basic education on financial literacy, but because it gives you a solid foundation for making money in general. It’s one of those books that really deserves its bestseller status.<\/p>\n

About midway through reading it, I realized that I’ve been thinking\u00a0all wrong about my writing. Everyone always says that if you want to write professionally, you should treat your writing as a business. But that’s not entirely correct.<\/p>\n

Writing is not a business, it is an investment. Publishing is a business.<\/p>\n

The basic argument\u00a0of Rich Dad, Poor Dad<\/em>\u00a0goes like this: if you want to be wealthy, don’t work for money\u2014make your money work for you. How? By owning more assets than liabilities. An\u00a0asset<\/em> is something that puts money in your pocket. A\u00a0liability<\/em> is something that takes it away.<\/p>\n

When you write a book, you are creating an asset. A book is an intellectual property that generates money. Dean Wesley Smith<\/a>\u00a0compares it to a piece of pie in a magical bakery, where you can cut infinite pieces for your customers. With online publishing through ebooks and print-on-demand, that’s not a bad analogy.<\/p>\n

If I were to cease all of my publishing activities right now, including all marketing and promotion whatsoever, my books would still generate income. It probably wouldn’t be a lot, but it would still be something. Even\u00a0starting from zero, with a single book on Amazon under a totally unknown name, over time it will generate a small trickle of income.<\/p>\n

A book is an asset. Writing is how you create that asset. Publishing is how you service that asset to make it more profitable.<\/p>\n

As an indie writer, I am my own publisher. The business that I own is a publishing business, not a writing business. It’s a subtle but important distinction. I could still create books\u00a0if I weren’t my own publisher, but at that point I’d\u00a0be a contractor, not a small business owner.<\/p>\n

Writers are not paid by the hour. As an indie, I’m still earning\u00a0money on work\u00a0I did ten\u00a0years ago, and I fully expect to continue earning income on that work\u00a0for the rest of my life. That’s because writing is an investment. Not a job. Not even a business. An investment.<\/p>\n

Which is not to say that the publishing aspect\u2014or in other words, the business aspect\u2014is less important. Quite the contrary. A rental property is an asset, but it won’t make any money unless you find renters and take care of the upkeep. Similarly, a prime plot of farmland is an asset, but it won’t make any money\u00a0unless you work it.<\/p>\n

So how do you “work” your books? By publishing them, of course. Publishing is your business. This includes marketing, promotion, branding, and the like. Publishing is the business that makes your assets\u2014your investments\u2014profitable.<\/p>\n

 <\/p>\n

The implications of this are really interesting. For example, suppose you have a book that doesn’t sell very well, or that gets a bunch of negative reviews. Does that make you a failed writer? Does it spell doom for your career?\u00a0It’s easy to think so if you think of writing as your business.<\/p>\n

But when you think of\u00a0writing as\u00a0an investment,\u00a0everyone changes. Got a book that tanked? That’s okay, it’s just that\u00a0book.\u00a0Every investor gets it\u00a0wrong every once in a while. Learn from the mistake and pick a better investment next time.<\/p>\n

If all your books are tanking, is that a sign that you’re just not cut out for this writing thing? Possibly\u2026 or it could just be that you need to work on your publishing.\u00a0Even the richest farmland needs to be tilled, and fertilized, and watered properly. Perhaps you just need to learn how to market better, or brand your books better, or do a better job of finding and connecting with your readers.<\/p>\n

On the flipside, suppose\u00a0you have a book that used to do well, but now it isn’t selling as well as you would like. You’ve\u00a0clearly done a good job of marketing it in the past, but what can you do now? Market it even harder? Or recognize that this is just a normal part of the investment cycle and\u00a0go out to develop a new asset?<\/p>\n

If writing is your business, then the success or failure of your books is a direct reflection of yourself as a writer. With that kind of mindset, it’s easy to fall into some traps. On the one extreme are those who believe that publishing well is secondary to writing a good book, and that therefore they should devote the bulk of their time and energy to writing. On the other extreme are those who seek validation\u00a0so hard that they put all of their effort into the publishing aspect and neglect the writing. The truth is NOT somewhere in the middle, because both extremes grow out of a faulty premise: that writing is your business.<\/p>\n

<\/a>This is the Fugio\u00a0cent<\/a>. It was commissioned by the Continental Congress before the ratification of the Constitution, and designed by Benjamin Franklin.\u00a0Fugio<\/em> means “I fly,”\u00a0referring to the sundial, which represents time. Taken with the inscription below, it is a reminder that we\u00a0can all leave the world a better place by\u00a0doing our best in whatever line of work\u00a0we choose to pursue.<\/p>\n

For many of us, writing is more than just a hobby, or a job, or even a career. It is a vocation. It is our calling. And yet, we live in a commercial world, where the price of a thing is often conflated with its value.\u00a0How, then, can we best fulfill our calling as writers? By ignoring the demands of the market? By fancying that our books are simply unappreciated by those of inferior tastes? Or by losing\u00a0sight of our calling for that lucre that will perish with us?<\/p>\n

Benjamin Franklin’s message\u00a0is that we can best fulfill our calling by pursuing excellence in\u00a0every aspect of it. That includes the commercial aspect as well as the artistic, the practical as well as the spiritual. When we truly learn how to excel, we will see that there is no contradiction between the two sides.<\/p>\n

Writing is our calling. Publishing is our business. Our books are investments, many\u00a0of which may very well outlive us.\u00a0By understanding this, I firmly believe that we can mind our business\u00a0as well as Franklin admonished us, and truly fulfill our calling.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently read Rich Dad, Poor Dad by Robert Kiyosaki. It’s a fantastic book, not only because it gives you a basic education on financial literacy, but because it gives you a solid foundation for making money in general. It’s one of those books that really deserves its bestseller status. About midway through reading it,… Continue reading Writing is not a business<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[89,531,529,395,860,1089,599],"class_list":["post-10865","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-career-decisions","tag-dean-wesley-smith","tag-indie-publishing","tag-money","tag-publishing-advice","tag-robert-kiyosaki","tag-thoughts-reflections","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7iXK-2Pf","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/posts\/10865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/comments?post=10865"}],"version-history":[{"count":1,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/posts\/10865\/revisions"}],"predecessor-version":[{"id":10958,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/posts\/10865\/revisions\/10958"}],"wp:attachment":[{"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/media?parent=10865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/categories?post=10865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onelowerlight.com\/writing\/wp-json\/wp\/v2\/tags?post=10865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}