…when you realize that the internet is a factory for creating cults, and that social media and smart devices are force multipliers for this effect.
Before the internet, your “community” was a geographically bound group of people, who were diverse enough (that’s “diverse” with a lower-case d) to give you an interesting variety of perspectives and worldviews. Also, you typically interacted with each other while physically in person. If you said or did something extremely embarrassing, it typically didn’t get beyond your immediate circle of associates, or the people you decided to tell about it.
The internet changed everything by turning “community” into something that was bound by interests, hobbies, perspectives, or worldviews. Now, every person with a weird and perverse fetish, who before kept it hidden because they were the only person in their community who held it, now could find all the other people in the world who held the same weird and perverse fetish, and create a “community” around that thing. Same with crazy political views. Same with radical ideology.
At the same time, if you said or did something embarrassing, and it went viral, your embarrassing moment would be broadcast far beyond your immediate circle of associates, to people you had never before met—as well as to people whom you would never want to hear about it. This effect was multiplied by the development of social media, and it led people to self-censor and conform to whatever “community” they were a part of, in the fear of standing out and going viral.
At the same time, all these “communities” turned into echo chambers that warped the various members’ view of reality. And because anger and outrage are the things that are most likely to get spread on the internet (see the video above), these echo chambers starting to become paranoid and break off from the rest of the world, taking the dimmest and least charitable view of everyone who wasn’t a member of their “community.”
As these online communities came to take a more prominent place in the average person’s life than their own families and communities, then the average person’s sense of identity increasingly became caught up in whatever hobby, fetish, or ideology united the “community.” And because of how paranoid these communities became, they increasingly came to demand absolute and preeminent allegiance. Is this starting to sound like a cult yet?
But it goes deeper than that, because the devices through which we connect with these “communities” actually make us more physically isolated from each other, while giving us the illusion of a genuine connection. When you’re holding up your smart device to capture a fireworks show, you’re not actually enjoying the fireworks. And when you’re lying in your bed, posting updates on your social media or chatting with your friends, you are still, in reality, lying alone in your bed. Combine with the internet’s penchant to drive outrage, and you have the two key ingredients for a mass formation psychosis: a large group of atomized and isolated individuals suffering from free-floating anxiety.
Before the pandemic, (that’s the Covid-19 pandemic of 2020, for future readers who may be wondering “which one?”) I think that we lived in a world where the majority of our countrymen—the members of our “community” in the traditional sense—were not caught up in one of these cults. Either the majority of people weren’t caught up in one of these echo chambers, or the majority of echo chambers hadn’t yet reached cult-status, but people were still generally reasonable, on the whole. But with the pandemic, I think we passed through some sort of a threshold, to the point where now the best way to make sense of our world is to assume that the majority of people around you are trapped in some sort of a cult—which may literally be the case, considering the theory of mass formation psychosis.
So what does this mean for where the world is headed? Nothing good. I suppose that in an optimistic scenario, a critical mass of people manages to break themselves and their friends out of this mess, and go on to build a new society with proper safeguards in place to prevent this sort of mess from happening again. But I think it’s much more likely that this thing runs its course, and large swaths of our civilization drink the proverbial Kool-Aid.
Fortunately, there is a script that we can run, as individuals and (more importantly) as families, to get through this mess. It’s the same script that we use to get ourselves or our loved ones out of a dangerous cult. I’m not yet an expert on that script, but I know that it’s out there, because cults have been a thing for a very long time. But I’m pretty sure it involves putting your family first, getting off of social media, limiting the amount of time that you spend on your smart devices, and becoming more involved in your real “community”—the real-life one where you actually live.
