J is for the Joys of Self-Publishing

Brandon Sanderson teaches an English class at Brigham Young University, and I was one of his students back in 2008 and 2009. At LTUE this year, he asked me to come in and speak to his class about what it’s like to be an indie writer, so I prepared a short ten minute presentation on the things that I love the most about self-publishing. They are:

1. I have complete creative freedom.

As an indie, I don’t have to worry about agents, editors, marketing departments, interns, or anyone else who could kill my project before it has a chance to get out into the world. If I can write it, I can publish it. If I want to write something crazy like a story about Amish vampires in space, or steampunk Mormon airships, or orcs falling in love on the battlefield, I can do it without having to worry whether it will ever find a home outside my hard drive.

Of course, if I write stuff that’s more niche, chances are that it’s only going to find a niche audience. But that’s okay, because:

2. I don’t have to be a bestseller to find success.

With the way that the royalty numbers for indies work out, I don’t have to be a mega blockbuster bestseller to have a viable career. In fact, all I really need is to sell a thousand or so books per month–which seems like a lot until you realize that there are 1.4 billion English speakers in the world (over 300 million of whom are native). Plus, if I have thirty or forty books out, I can make a comfortable living selling no more than double digits on each one.

It’s the thousand true fans principle at work, and for indie writers, it really does work. I only started self-publishing three years ago, and I’m already making enough to keep my head above water. And to everyone except my small handful of fans (who don’t even come close to a thousand), I’m just another nobody.

3. I have the flexibility to reinvent myself and try new things.

As an indie, I’m not locked down by any contracts that I can’t get out of. That gives me a great deal of flexibility in how I can run my career. If I wanted to unpublish everything and start over under a different name, I could do that. If I wanted to try out a new genre, or dabble in something experimental like serials, I could do that. At any time, I can completely remake myself however I want.

That flexibility is crucial because of how quickly the market is changing. Publishers are consolidating and going bankrupt, bookstore chains are struggling, and new technologies and business models are opening the doors to all sorts of new opportunities. As an indie, I’m in a great position to take advantage of them.

4. I can connect directly with my readers and fans.

Not just in the sense of connecting through social media, but connecting through my books as well. If my fans are clamoring for a sequel, I can write it and get it out to them while it’s still fresh in their minds. If they have trouble finding my books somewhere, I can clear the problem up myself without getting tied up in the bureaucracy of a large publisher.

The two most important people in the book world are writers and readers. As an indie, I can make sure that no one comes between my readers and me.

5. I’ve learned to treat my career like a small business.

A lot of writers view this as a downside, or at least a hassle they’d rather not deal with. They decide not to self-publish because all they really want to do is write. After all, isn’t it better to get someone else–an agent, for example–to handle the business side of things? Isn’t it better not to have to worry about all that stuff?

For me personally, the answer is a clear and resounding NO. The business stuff isn’t a hassle–it’s actually kind of fun! Plus, the fact that I know exactly where all the money is, how much I’m getting paid, and how much I owe gives me much more peace of mind than trusting all that stuff to an agent ever would. Far from taking away from my writing time, it’s actually given me more time since the only real person I have to deal with is myself.

Besides, freelancing is just AWESOME. I love being self-employed! True, my boss is a jerk and all of my coworkers are boring, but that’s okay because

6. I have no one to blame for my failures, but my successes are all my own.

This, more than anything else, is what I love the most about self-publishing. If my books flop, it’s on me. If they hit the top 100 lists for their subcategories and garner dozens of positive reviews, that’s on me too. I’ve had books that have done both–in fact, I’ve got a book right now that’s currently #263 Free in the Kindle Store.

Yes, there are a lot of ways that I can screw up as a self-published writer. But there are a lot of ways that I can succeed, too. Like everyone, I have to deal with the fear of failure, but I don’t have to worry about not getting the credit–or the reward–for my success. As an indie, it’s all on me, and that’s exactly the way I want it to be.

By Joe Vasicek

Joe Vasicek is the author of more than twenty science fiction books, including the Star Wanderers and Sons of the Starfarers series. As a young man, he studied Arabic and traveled across the Middle East and the Caucasus. He claims Utah as his home.

4 comments

  1. Went out and downloaded your new book before I even read your post all the way through. You’re doing exactly what I want to do. Thanks for sharing with the rest of us what’s worked for you. (Shelina-Just another A to Z blogger here).

    1. Very much so, except being an author doesn’t require nearly as much startup capital. I was able to turn a profit in just my second year–a modest profit, but a profit nonetheless.

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